ABSTRACT

Face-to-face outreach and in-person training have traditionally been key strategies in reaching agricultural producers, workers, and communities with safety and health information, but the COVID-19 pandemic has forced outreach educators to be creative and find alternative ways to reach, communicate, and share such information. In this commentary, we describe our use of social media to reach Latino/a cattle feedyard workers with COVID-19 related information. As a result of our effort, we reached over 54,000 people and demonstrated there is an audience for Spanish-language agricultural safety and health information. Social media can be a cost-effective method for virtual outreach in this new normal. We should look at this time as an opportunity to learn more about how our stakeholders obtain information and about how best we can connect with them. Although our outreach methods may be changing, our goal is not – we will continue to work to improve the safety and health of those who work in agriculture.

摘要

传统上，面对面的外展和面对面培训是向农业生产者、工人和社区提供安全和健康信息的关键策略，但 COVID-19 大流行迫使外展教育工作者发挥创造力并寻找替代方法来达到、交流和分享此类信息。在这篇评论中，我们描述了我们如何使用社交媒体向拉丁裔/养牛场工人提供 COVID-19 相关信息。由于我们的努力，我们覆盖了超过 54,000 人，并证明了西班牙语农业安全和健康信息的受众群体。在这种新常态下，社交媒体可以成为一种具有成本效益的虚拟外展方式。我们应该将这次视为一次机会，以更多地了解我们的利益相关者如何获取信息以及我们如何最好地与他们联系。