This study seeks insights into how biodiversity is framed and visualised in EU policy. The paper presents analysis of both the visual content and written text of two brochures summarising two central EU biodiversity policy documents. The study illustrates how the two modes of communication differ. First, the written text primarily presents an anthropocentric and economic framing of biodiversity values, whereas the visual material generally features the beauty and wonders of nature. Second, the written text strongly emphasises the threats to biodiversity and the detrimental side of human activity, whereas the visual material generally shows close relationships between humans and nature, with humans engaged in small-scale outdoor activities. The analysis illustrates how various representations of biodiversity intersect in the same context, and that the visual representation decontextualises the issue of biodiversity loss from the human exploitation of natural resources and the concrete actions and processes causing it.

这项研究旨在寻求有关欧盟政策中生物多样性的构架和可视化的见识。本文介绍了对两本小册子的视觉内容和书面文本的分析，总结了两个欧盟核心生物多样性政策文件。这项研究说明了两种交流方式是如何不同的。首先，书面文本主要呈现了生物多样性价值的以人类为中心和经济的框架，而视觉材料通常具有自然之美和奇观。其次，书面文本强烈强调了对生物多样性的威胁和人类活动的有害方面，而视觉材料通常显示了人类与自然之间的紧密联系，人类参与了小型户外活动。分析说明了在同一背景下生物多样性的各种表征如何相交，