The study of persuasive techniques associated with technology is an important part of behavioral change research in information systems. Applied in areas such as education and healthcare, persuasive messages usually contain guidelines the users must follow in order to reach the targeted new behavior. We are studying the use of storytelling and virtual reality as persuasive methods. Those two techniques appear in several studies, together or separately. We base our study on an analysis of the current literature and a two steps survey combining 528 participants with valid responses. A factor analysis allowed us to develop a model measuring the persuasive effectiveness of storytelling via virtual narrator. This model is based on 31 items and 5 components. In addition, we are also presenting a questionnaire, with specific scoring guidelines, which can be used in any study using storytelling via virtual entity as mean of persuasion.

与技术相关的说服技术的研究是信息系统中行为改变研究的重要组成部分。具有说服力的消息通常应用于教育和医疗保健等领域，其中包含用户必须遵循的指导方针，以实现有针对性的新行为。我们正在研究讲故事和虚拟现实作为说服方法的使用。这两种技术一起或分别出现在几项研究中。我们的研究基于对当前文献的分析和两步调查，结合了528名有效参与者的信息。因子分析使我们能够开发一个模型，用于通过虚拟叙述者来衡量讲故事的说服力。该模型基于31个项目和5个组成部分。此外，我们还提供了一份问卷，其中包含具体的评分准则，