This research examines the ways in which social media is used to organize and manage volunteers during a flood. Flooding is currently one of the top risks highlighted within the UK National Risk Register and ways to help those affected need to be explored further. Social media is a valuable tool in disaster management as it enables information to be passed quickly and effectively to its target audience. Through semi‐structured interviews with those who have experienced a flood disaster or worked during a flood recovery, we examined the potential role of social media, as well as traditional media, before, during, and in response to a flood. Interviews showed that the use of social media during a flood saved time and reached a larger audience than traditional media outlets (i.e., email, telephone). Social media was reported to be particularly useful for facilitating recruitment and management of volunteers, and for gathering equipment required during the recovery phase of a flood disaster. Our findings demonstrate that social media can play a crucial role in facilitating effective organization and management of volunteers during flood disasters.

中文翻译：

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考察洪水灾害期间社交媒体如何为志愿者的管理提供信息

这项研究探讨了在洪水期间使用社交媒体组织和管理志愿者的方式。当前，洪灾是英国国家风险登记册中强调的主要风险之一，需要进一步探索帮助受影响者的方法。社交媒体是灾难管理中的宝贵工具，因为它可以使信息快速有效地传递给目标受众。通过对经历过洪灾或在洪灾中工作的人的半结构化访谈，我们研究了社交媒体以及传统媒体在洪灾之前，之中和应对洪灾的潜在作用。访谈显示，在洪水期间使用社交媒体可以节省时间，并且与传统媒体（如电子邮件，电话）相比，可以吸引更多的受众。据报道，社交媒体对于促进志愿者的招募和管理，以及在洪水灾后恢复阶段收集所需设备特别有用。我们的发现表明，社交媒体可以在洪水灾害期间促进志愿者的有效组织和管理中发挥关键作用。