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Friend Network as Gatekeeper: A Study of WeChat Users' Consumption of Friend-Curated Contents
arXiv - CS - Social and Information Networks Pub Date : 2020-09-05 , DOI: arxiv-2009.02531 Quan Li, Zhenhui Peng, Haipeng Zeng, Qiaoan Chen, Lingling Yi, Ziming Wu, Xiaojuan Ma and Tianjian Chen
arXiv - CS - Social and Information Networks Pub Date : 2020-09-05 , DOI: arxiv-2009.02531 Quan Li, Zhenhui Peng, Haipeng Zeng, Qiaoan Chen, Lingling Yi, Ziming Wu, Xiaojuan Ma and Tianjian Chen
Social media enables users to publish, disseminate, and access information
easily. The downside is that it has fewer gatekeepers of what content is
allowed to enter public circulation than the traditional media. In this paper,
we present preliminary empirical findings from WeChat, a popular messaging app
of the Chinese, indicating that social media users leverage their friend
networks collectively as latent, dynamic gatekeepers for content consumption.
Taking a mixed-methods approach, we analyze over seven million users'
information consumption behaviors on WeChat and conduct an online survey of
$216$ users. Both quantitative and qualitative evidence suggests that friend
network indeed acts as a gatekeeper in social media. Shifting from what should
be produced that gatekeepers used to decide, friend network helps separate the
worthy from the unworthy for individual information consumption, and its
structure and dynamics that play an important role in gatekeeping may inspire
the future design of socio-technical systems.
更新日期：2020-09-08
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