Purpose

Much research has been conducted on technology acceptance (TA), which is mainly about the acceptance by one user. As more than one person should be involved in business-to-business TA decision-making, it is suggested that different processes for making a consensus among different stakeholders should be considered. The purpose of this study is to demonstrate a model for essential activities and characteristics of advocators for accelerating the stakeholders’ consensus in the technology acceptance (SCTA).

Design/methodology/approach

The conceptual model of this research is presented using a thematic analysis of the interviews with the relevant experts and existing literature. Furthermore, the structural equation model was applied for analyzing empirically how advocators’ characteristics and activities affect consensus. In total, 248 respondents completed the questionnaires. Experts’ opinions, Krippendorff’s alpha index, Cronbach’s alpha coefficient and goodness of fit indices were applied to verify the reliability of the results.

Findings

Results show that “being leader” and “being influential” are two main characteristics for the advocators’ team that significantly affect SCTA. Reducing perceived “risk” for each stakeholder, developing a “common understanding” among them and demonstrating “resource readiness” are also the main tasks of advocators leading to SCTA.

Originality/value

The role of advocators in SCTA has been neglected. The main contribution of this study is identifying the required advocators’ activities and characteristics for achieving SCTA.

中文翻译：

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利益相关者对组织技术接受度的共识；使用专题分析和扫描电镜

目的

已经对技术接受度（TA）进行了大量研究，主要是关于一个用户的接受度。由于企业对企业 TA 决策应涉及多个人，因此建议应考虑在不同利益相关者之间达成共识的不同流程。本研究的目的是展示促进利益相关者在技术接受 (SCTA) 中达成共识的基本活动和特征模型。

设计/方法/方法

本研究的概念模型是通过对相关专家的访谈和现有文献的专题分析来提出的。此外，结构方程模型被应用于实证分析倡导者的特征和活动如何影响共识。共有 248 名受访者完成了问卷。应用专家意见、Krippendorff's alpha 指数、Cronbach's alpha 系数和拟合优度指数来验证结果的可靠性。

发现

结果表明，“成为领导者”和“有影响力”是倡导者团队的两个主要特征，它们显着影响 SCTA。降低每个利益相关者的感知“风险”，在他们之间形成“共识”并展示“资源准备就绪”也是导致 SCTA 的倡导者的主要任务。

原创性/价值

倡导者在 SCTA 中的作用被忽视了。本研究的主要贡献是确定实现 SCTA 所需的倡导者的活动和特征。