Consumer aversion to new food technologies may be partly explained by the gap between the problem that the technology solves and what consumers actually understand about the food technology. This study assesses how accepting consumers are of food irradiation when exposed to prior information about food safety‐related issues. Using a hypothetical discrete choice experiment, this study also explores consumer demand for a new food irradiation labelling system in South Korea under different information on food irradiation (positive, negative, and positive and negative). The results indicate that Korean consumers have a negative perception of irradiated foods and that they fail to link the use of food irradiation as a vehicle to solve food safety issues, even with the new version of the irradiated food label. However, providing consumers with information about food safety‐related issues alongside with the benefits implied by the use of food irradiation resulted in more general acceptance of food irradiation. Furthermore, we conclude with a discussion of the relevant implications for policymakers, academics and food industry professionals.

中文翻译：

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食品安全信息是否会影响消费者对新食品技术的接受程度？在新的标签制度下和跨不同信息制度的韩国辐照牛肉案

消费者对新食品技术的厌恶可以部分解释为该技术解决的问题与消费者对食品技术的实际了解之间的差距。这项研究评估了接受有关食品安全相关问题的先前信息时，消费者对食品辐射的接受程度。本研究使用假设的离散选择实验，还探索了消费者对韩国在食品辐射的不同信息（阳性，阴性，阳性和阴性）下新食品辐照标签系统的需求。结果表明，韩国消费者对辐照食品持负面看法，即使使用新版辐照食品标签，他们也未能将使用辐照食品作为解决食品安全问题的手段。然而，向消费者提供有关食品安全相关问题的信息，以及使用食品辐照所带来的好处，导致食品辐照得到了更广泛的接受。此外，我们最后讨论了对决策者，学者和食品行业专业人员的相关影响。