This paper examines CSR in fashion supply chains by applying a multi-methodological approach. We first investigate the CSR performance and consumer expectation towards luxury, fast fashion and functional brands through a case study and semi-structure interviews. Then, by building a stylized analytical model, we uncover that it is optimal for the higher-priced fast fashion and functional brands to commit a high CSR commitment with a low advertisement level while the luxury brands should act oppositely. To entice the luxury fashion brand to create a CSR-improving situation, we propose the use of disruptive technologies such as blockchain to help.

本文通过采用多方法论方法研究了时尚供应链中的企业社会责任。我们首先通过案例研究和半结构式访谈来调查企业对豪华，快时尚和功能性品牌的CSR表现和消费者期望。然后，通过建立风格化的分析模型，我们发现，对于价格较高的快时尚和功能性品牌来说，以较低的广告水平做出较高的CSR承诺是最佳选择，而奢侈品品牌则应采取相反的行动。为了吸引奢侈品牌创造一种改善企业社会责任的环境，我们建议使用破坏性技术（例如区块链）来提供帮助。