We investigate whether the population of all vehicle owning households has already considered purchasing a plug-in hybrid (PHEV) or battery electric vehicle (BEV). First, we explore purchase engagement and find that even in the city where Zero Emission Vehicle (ZEV) policy originates (Sacramento, California) few consumers are engaged with PEVs, few have considered purchasing one, many cannot name a single BEV or PHEV presently for sale, and many are not aware of incentives to buy or advertising of them. Next we model purchase consideration using ordinal logistic models to understand correlations of purchase consideration with: awareness of incentives, advertising, or ride and drives; whether respondents know how PHEVs and BEVs are fueled or the name of one for sale, have sought information on PHEVs and BEVs or have spoken to an owner; the density of chargers and PHEVs and BEVs in respondents’ home location; and respondent socio-demographics. We do not find any relationship between common engagement strategies (e.g. advertising, incentives, and ride and drives) and whether consumers have already considered buying a PHEV or BEV. Those who have considered purchasing a BEV or PHEV have done so due to prior interest.

我们调查了所有拥有汽车的家庭的人口是否已经考虑购买插电式混合动力汽车 (PHEV) 或纯电动汽车 (BEV)。首先，我们探索了购买参与度，发现即使在零排放汽车 (ZEV) 政策起源的城市（加利福尼亚州萨克拉门托），也很少有消费者参与 PEV，很少有人考虑购买，很多人目前无法说出单个 BEV 或 PHEV 的名称。销售，许多人不知道购买或宣传它们的动机。接下来，我们使用序数逻辑模型对购买考虑进行建模，以了解购买考虑与以下各项的相关性：对激励、广告或乘车和驾驶的意识；受访者是否知道 PHEV 和 BEV 是如何加油的或出售的名称，是否曾寻求有关 PHEV 和 BEV 的信息或与车主交谈过；受访者家中充电器、PHEV 和 BEV 的密度；和受访者的社会人口统计学。我们没有发现常见的参与策略（例如广告、激励、骑行和驾驶）与消费者是否已经考虑购买 PHEV 或 BEV 之间存在任何关系。那些考虑购买 BEV 或 PHEV 的人是出于先前的兴趣而这样做的。