当前位置: X-MOL 学术Transp. Res. Rec. J. Transp. Res. Board › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Evidence for Acceptance of Ride-Hailing Services in Iran
Transportation Research Record: Journal of the Transportation Research Board ( IF 1.6 ) Pub Date : 2020-08-27 , DOI: 10.1177/0361198120942224
Morteza Akbari 1 , Nader Seyyed Amiri 1 , Miguel Ángel Zúñiga 2 , Hamid Padash 1 , Hodjat Shakiba 3
Affiliation  

Ride-hailing, as an important part of the sharing economy in the transport sector, has gradually become a popular model of travel. Nowadays, ride-hailing is rapidly being adopted in Iran. Thus, there is a necessity to explore the factors that determine potential users’ acceptance of ride-hailing services. To do so, a model was developed from a combination of the technology acceptance model with the information system success model and trust. About 500 users participated in this study, and 466 valid responses were collected. Structural equation modeling with mediation analysis was used to examine the data. Information and service quality have a significant influence on perceived ease of use and perceived usefulness. As predicted, perceived usefulness and perceived ease of use both had a positive relationship with trust, and perceived usefulness had a positive relationship with behavioral intention. However, the predicted relationship that perceived ease of use had a positive relationship with behavioral intention was rejected. Furthermore, results underline the important role of trust as a mediator variable in the model. The model confirmed good explanatory power in the context of ride-hailing. This study expands the literature on technology acceptance by examining the mediating role of trust, a topic that has not previously been investigated. The paper points to the central role of trust in increasing intention to use ride-hailing, and ultimately the likelihood of this behavior.



中文翻译:

接受伊朗乘车服务的证据

乘车服务作为交通运输业共享经济的重要组成部分,已逐渐成为一种流行的旅行方式。如今,打车在伊朗迅速被采用。因此,有必要探索决定潜在用户对乘车服务的接受程度的因素。为此,从技术接受模型与信息系统成功模型和信任的组合中开发了一个模型。大约有500位用户参加了这项研究,并收集了466个有效回复。使用带有中介分析的结构方程建模来检查数据。信息和服务质量对感知的易用性和感知的实用性具有重大影响。如预料的那样,感知的有用性和感知的易用性都与信任有正相关关系,并且感知的有用性与行为意图成正相关。但是,认为易用性与行为意图呈正相关的预测关系被拒绝了。此外,结果强调了信任作为模型中中介变量的重要作用。该模型证实了在搭车情况下的良好解释力。这项研究通过研究信任的中介作用,扩展了有关技术接受的文献,这是一个以前没有研究过的话题。本文指出了信任在增加使用打车服务的意图中的核心作用,并最终说明了这种行为的可能性。此外,结果强调了信任作为模型中中介变量的重要作用。该模型证实了在搭车情况下的良好解释力。这项研究通过研究信任的中介作用,扩展了有关技术接受的文献,这是一个以前没有研究过的话题。本文指出了信任在增加使用打车服务的意图中的核心作用,并最终说明了这种行为的可能性。此外,结果强调了信任作为模型中中介变量的重要作用。该模型证实了在搭车情况下的良好解释力。这项研究通过研究信任的中介作用来扩展技术接受的文献,信任是以前没有研究过的话题。本文指出了信任在增加使用打车服务的意图中的核心作用,并最终说明了这种行为的可能性。

更新日期:2020-08-27
down
wechat
bug