Uncertainty and the pursuit of new ventures are intricately linked. Digital technologies open up new ways for uncertainty handling in the pursuit of novelty. In this paper, we develop a process model that traces the dynamics among uncertainty, digitally enabled tactics, and organizational novelty. The model points to the potential of technologies that are evocative, disposable, and responsive for venturing in complex, uncertainty-ridden contexts. Our research builds on extant conceptualizations of complexity in innovation journeys, in conjunction with perspectives on effectual entrepreneurial tactics. Empirically, we investigate uncertainty handling through a longitudinal case study on an in-house venture for the introduction of novel electronic services for patients in a major university hospital. Our research provides insight into the processes through which intrapreneurs handle uncertainty by leveraging the potential of digital technologies. The paper offers theoretical implications for the digital intrapreneurship literature.

不确定性和对新企业的追求之间有着千丝万缕的联系。数字技术为追求新颖性提供了不确定性处理的新方法。在本文中，我们开发了一个过程模型，该模型可跟踪不确定性，数字化策略和组织新颖性之间的动态关系。该模型指出了在复杂，充满不确定性的情况下，唤起，一次性使用和响应风险的技术的潜力。我们的研究基于对创新旅程中现有的复杂性的概念化，并结合有效的企业家策略的观点。从经验上讲，我们通过对内部企业进行纵向案例研究来研究不确定性处理，该企业内部案例是为一家主要大学医院的患者引入新型电子服务。我们的研究提供了对内部企业家利用数字技术潜力处理不确定性的过程的见解。本文为数字内创业文献提供了理论启示。