Abstract Issues such as shortage of resources, degradation of environment, enhancement of consumers’ environmental awareness and their preference for green products, continuous improvement of environmental protection laws and regulations of government, together with increasing competition among enterprises, make the construction of green supply chain, such as production, recycling and remanufacturing of environment-friendly products particularly important. However, there are still many constraints for enterprises to effectively implement green supply chain management, such as lack of research and development (RD and government could adopt a suitable subsidy policy to encourage recycling and remanufacturing of used products. Sensitivity analysis of green degree of the recycled products proved that government could adopt the second subsidy strategy for low-green products to further promote the recycling and remanufacturing of enterprises. This research provides theoretical foundation for initiating reasonable government subsidy policy, formulating practical production and operation plan of enterprises as well as maximizing profits in E-commerce environment.

中文翻译：

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电子商务环境下考虑双重补贴的绿色闭环供应链研究

摘要 资源短缺、环境恶化、消费者环保意识增强和对绿色产品的偏好、政府环保法律法规的不断完善、企业之间的竞争加剧等问题，使得绿色供应链的建设成为可能。例如生产、回收和再制造环保产品尤为重要。然而，企业有效实施绿色供应链管理还存在诸多制约因素，如研发不足（研发和政府可以采取适当的补贴政策，鼓励废旧产品的回收和再制造。回收产品绿色度敏感性分析表明，政府可以对低绿色产品采取二次补贴策略，进一步促进企业的回收再制造。本研究为启动合理的政府补贴政策、制定切实可行的企业生产经营计划以及在电子商务环境下实现利润最大化提供理论基础。