For researchers, producing and publishing online video can be a means of directly sharing both our science and ourselves with a wide audience. However, media production often requires a substantial commitment of time, effort, and resources. Beyond this, publishing video on popular online platforms, like YouTube, is entering an ever-more crowded information marketplace. At the outset, considering the stories and distribution avenues specifically available to research scientists can guide their efforts in media production. In this practical perspective piece, I speak to a scenario of when media production is led or self-produced by a research scientist wanting to communicate their work. I present how research scientists have opportunities and access to stories that are rare among other professionals communicating science online. From disseminating the results of a peer-reviewed research paper, to making media about typically unseen aspects of science, online video is a medium that presents unique opportunities for researchers wanting to communicate their work. It can be a means of expanding the audience for and our own conceptions of scholarly work.

中文翻译：

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广播自己：研究人员通过在线视频分享他们的工作的机会

对于研究人员来说，制作和发布在线视频可以成为与广大受众直接分享我们的科学和我们自己的一种方式。然而，媒体制作通常需要大量的时间、精力和资源。除此之外，在流行的在线平台（如 YouTube）上发布视频正在进入一个越来越拥挤的信息市场。一开始，考虑专供研究科学家使用的故事和传播途径可以指导他们在媒体制作方面的努力。在这篇实用的观点文章中，我谈到了一个场景，即媒体制作是由一位想要交流他们的工作的研究科学家领导或自行制作的。我介绍了研究科学家如何有机会和访问在其他在线传播科学的专业人士中很少见的故事。从传播同行评议的研究论文的结果，到制作关于科学通常不为人知的方面的媒体，在线视频是一种为想要交流工作的研究人员提供独特机会的媒介。它可以成为扩大读者群和我们自己对学术工作概念的一种手段。