The reputation of a sector is an important strategic resource. The aim of this article is to develop a measurement model for the horticulture sector. Reputation is a latent variable and is represented by formative and reflective indicators. A theoretically elaborated model will be evaluated and completed with the help of experts (n=102), and the segments that influence reputation will be identified. The quality assessment of the formative indicators, using multiple regression, and the reflective indicators, using an explorative factor analysis, led to a model with a total of 15 indicators. With the help of open questions, it was possible, to specify the indicators already considered or to include them in the model as new indicators. A reputation map shows the interaction between the reputation of horticulture and that of the individual segments. This shows a much greater influence of the service segments on the sector reputation compared to the production segments.

中文翻译：

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测量德国园艺声誉的结构方程模型的概念和评估

一个行业的声誉是重要的战略资源。本文的目的是为园艺部门开发一种度量模型。名誉是一个潜在变量，由形成性和反思性指标表示。将在专家（n = 102）的帮助下评估并完善理论上详尽的模型，并将确定影响声誉的细分。使用多元回归对形成性指标进行质量评估，并使用探索性因子分析对反射性指标进行质量评估，从而得出一个包含15个指标的模型。借助开放式问题，可以指定已经考虑的指标或将其作为新指标纳入模型。声誉图显示了园艺声誉与各个细分市场之间的相互作用。