Increasing price volatility and the decrease in both raw material prices and farmers’ incomes, all underline the depths of the French agricultural crisis. How should the relationships within agrifood supply chains be envisaged in order to obtain greater sustainability combined with better added-value distribution? This article introduces a new approach for supply chain organization and management: the sustainable demand-supply chain. The paper mobilizes both management, organization and innovation literatures, together with a case study based on data from farmers, cooperatives and distributors in the pork sector. The originality of the paper lies in its modelization of sustainable demand-supply chains. The results show that new relationships need to be implemented between all stakeholders, including consumers – both to share information and to define their new added-value distribution. The results identify the key points of this new supply chain coordination and indicate policy recommendations for organizational innovations.

中文翻译：

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可持续需求供应链：提高农业食品链可持续性的创新方法

价格波动加剧以及原材料价格和农民收入的下降，都凸显了法国农业危机的严重性。如何设想农产品供应链中的关系，以便获得更大的可持续性和更好的附加值分配？本文介绍了一种用于供应链组织和管理的新方法：可持续需求-供应链。本文调集了管理，组织和创新方面的文献，并结合了基于猪肉行业农民，合作社和分销商数据的案例研究。本文的独创性在于其对可持续需求-供应链的建模。结果表明，所有利益相关者之间都需要实现新的关系，包括消费者–共享信息并定义他们的新增值分布。结果确定了这种新供应链协调的关键点，并为组织创新提出了政策建议。