The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.

中文翻译：

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西班牙穆斯林购买清真食品的意图

本文的目的是调查影响西班牙穆斯林消费者清真食品购买意愿的因素。数据来自对西班牙各个地区的228位消费者的调查，然后使用偏最小二乘技术进行了分析。我们的结果表明，产品意识对购买意愿没有影响，而其他因素则对购买意向产生影响，包括消费者对清真标签态度的中介作用和宗教参与的调节作用。因此，这项研究有助于提高有关清真食品购买意愿的因素的认识。