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Edible insect marketing in Western countries: wisely weighing the foodstuff, the foodie, and the foodscape
Journal of Insects as Food and Feed ( IF 4.7 ) Pub Date : 2020-04-17 , DOI: 10.3920/jiff2018.0037
D. Marquis 1 , L. Hénault-Ethier 2, 3 , J. LeBel 4
Affiliation  

Despite secular consumption of insects in many regions of the world, this practice remains marginal in Western countries. Although entomophagy is slowly gaining mainstream visibility, it often triggers consumer acceptance only on a trial basis driven in part by adventurousness, environmental concerns, health benefits, food security issues, or a combination thereof. This paper draws from the consumer and ingestive behaviour literatures and from the growing entomophagy sphere of knowledge in order to surface possible tactics that could overcome consumer-level barriers and thus accelerate the adoption (and not only trial) of insects and promote its sustained consumption. We propose that more effective promotion of entomophagy may be achieved through acknowledgement and a deeper understanding of three separate, but mutually-influencing, families of factors that affect food choices and eating behaviours: (1) the foodstuff proper or a food’s attributes that satisfy established and evolving consumer preferences; (2) the foodie or a consumer’s characteristics including the degree of adventurousness and the relative importance given to various attributes and benefits of a product; and (3) the foodscape or characteristics of the food culture and environment including distribution and merchandising decisions that shape consumers food choices. Together, the assessment of these three factors allow for the better identification of promising strategies to reach a larger group of potential consumers and to promote the regular consumption of insects.

中文翻译:

西方国家的可食用昆虫营销:明智地权衡食品,美食家和美食景象

尽管在世界许多地区世俗地食用昆虫,但这种做法在西方国家仍然很少。尽管昆虫保护剂正在逐渐获得主流的关注,但它通常仅在试验的基础上触发消费者的接受,这部分是由于冒险,环境问题,健康益处,食品安全问题或其组合的驱动。本文从消费者和摄食行为的文献中以及不断增长的昆虫学知识领域中汲取资料,以期揭示出可能克服消费者层面的障碍并从而加速采用(不仅是试验)昆虫并促进其持续消费的策略。我们建议,可以通过承认和更深入地了解三个独立但相互影响的,影响食物选择和饮食行为的一系列因素:(1)满足既定和不断发展的消费者偏好的适当食品或食物属性;(2)美食家或消费者的特征,包括冒险程度以及对产品各种属性和益处的相对重视程度;(3)饮食文化或环境的饮食景象或特征,包括影响消费者食物选择的分配和销售决策。总之,对这三个因素的评估可以更好地确定有前途的策略,以吸引更多的潜在消费者并促进昆虫的常规消费。(1)满足既定和不断发展的消费者喜好的食品特性或食品属性;(2)美食家或消费者的特征,包括冒险程度以及对产品各种属性和益处的相对重视程度;(3)饮食文化或饮食文化和环境的特征,包括决定消费者食物选择的分配和销售决策。总之,对这三个因素的评估可以更好地确定有前途的策略,以吸引更多的潜在消费者并促进昆虫的常规消费。(1)满足既定和不断发展的消费者喜好的食品特性或食品属性;(2)美食家或消费者的特征,包括冒险程度以及对产品各种属性和益处的相对重视程度;(3)饮食文化或环境的饮食景象或特征,包括影响消费者食物选择的分配和销售决策。总之,对这三个因素的评估可以更好地确定有前途的策略,以吸引更多的潜在消费者并促进昆虫的常规消费。(3)饮食文化或环境的饮食景象或特征,包括影响消费者食物选择的分配和销售决策。总之,对这三个因素的评估可以更好地确定有前途的策略,以吸引更多的潜在消费者并促进昆虫的常规消费。(3)饮食文化或环境的饮食景象或特征,包括影响消费者食物选择的分配和销售决策。总之,对这三个因素的评估可以更好地确定有前途的策略,以吸引更多的潜在消费者并促进昆虫的常规消费。
更新日期:2020-04-17
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