Purpose Despite growing demand, little product information is available when eating out. Information that is provided is often not well understood leading to a lack of consumer control and acting as a barrier to healthy food choices. The AIDA model which highlights the key stages of effective marketing communication (Awareness, Interest, Desire and Action) is applied. Information provided through technological solutions is examined to provide clear guidance on future use. Methodology Exploratory qualitative methods through four focused group discussions, allowed consumers views to be probed in-depth and key themes to emerge through thematic analysis. Findings In addition to the four key elements of the AIDA model, Accessibility and Relevance are found to be key constructs relevant to food information provision. Accessibility highlights the need for quick, and clear data display, while relevance stresses how salient information is key to each consumer. Technological solutions may offer the most responsive, effective and trusted way to provide enhanced information. Practical Implications With increasing consumer demand for clear information, a competitive advantage can be gained through the provision of personalised enhanced dish information when eating out. Findings from this study highlight consumers desire for online (app or web-site based) platforms. Social Implications The provision of enhanced food information when eating out has clear public health implications and may influence choice leading to a reduction in non-communicable disease. Originality and Value This study, evaluates consumers perceptions to the provision of enhanced food information out of home providing novel insights and guidance for both managerial and societal impact.

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外出就餐时的消费者沟通：技术的作用

目的 尽管需求不断增长，但在外出就餐时几乎没有可用的产品信息。所提供的信息往往不被很好地理解，导致缺乏消费者控制并成为健康食品选择的障碍。应用了 AIDA 模型，该模型突出了有效营销传播的关键阶段（意识、兴趣、愿望和行动）。检查通过技术解决方案提供的信息，以便为未来的使用提供明确的指导。方法论 通过四个重点小组讨论的探索性定性方法，可以深入探讨消费者的观点，并通过主题分析出现关键主题。结果 除了 AIDA 模型的四个关键要素之外，可访问性和相关性被发现是与食品信息提供相关的关键结构。可访问性强调了对快速、清晰的数据显示的需求，而相关性强调了显着信息对每个消费者的重要性。技术解决方案可以提供最灵敏、最有效和最值得信赖的方式来提供增强的信息。实际意义 随着消费者对清晰信息的需求不断增加，可以通过在外出就餐时提供个性化的增强菜肴信息来获得竞争优势。这项研究的结果突出了消费者对在线（基于应用程序或网站）平台的渴望。社会影响 外出就餐时提供强化食品信息具有明显的公共卫生影响，并可能影响选择，从而减少非传染性疾病。原创性和价值本研究，