Aesthetic study of patterns based on event‐related potential and eye‐tracking: Taking the decorative patterns of the Tang dynasty as an example,Journal of the Society for Information Display

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Aesthetic study of patterns based on event‐related potential and eye‐tracking: Taking the decorative patterns of the Tang dynasty as an example
Journal of the Society for Information Display ( IF 1.7 ) Pub Date : 2020-08-18 , DOI: 10.1002/jsid.958
Zhonghua Zhang ₁ , Boming Xu ₁ , Tianxing Zhang ₂

Affiliation

The decorative patterns of Tang dynasty (DPTD) combine Chinese and western styles, providing inspirations to designers. The main purpose of the study is to summarize aesthetic cognition for DPTD and improve modern Tang style products design, thus introducing new materials and ideas to modern products design. The event‐related potential (ERP) and eye‐tracking were mainly used to study DPTD, exploring early reactions of brain nerves in the process of aesthetic cognition of DPTD, and analyze people's aesthetic process during tests. The results showed that attractive DPTDs attracted more fixation counts and longer second fixation time than those of unattractive DPTDs. When watching attractive DPTDs, pupil sizes of subjects were significantly smaller than those of unattractive DPTDs. In addition, attractive DPTDs induced larger amplitude of P300 than unattractive. N2 was strongly activated in the parietal and occipital areas, whereas P300 was strongly activated in the prefrontal to parietal areas. At the same time, this study found that in the process of people's aesthetic appreciation, attractive DPTDs would make people have a pleasant subjective feeling. This study adopts the method of combining ERP with eye‐tracking and provides a new method and design idea to guide the design of modern Tang‐style products.

中文翻译：

基于事件相关电位和眼动追踪的图案美学研究：以唐代装饰图案为例

唐朝（DPTD）的装饰图案结合了中西风格，为设计师提供了灵感。研究的主要目的是总结对DPTD的审美认知，并改进现代唐式产品设计，从而为现代产品设计引入新的材料和思想。事件相关电位（ERP）和眼动追踪主要用于研究DPTD，探索DPTD审美认知过程中脑神经的早期反应，并在测试过程中分析人们的审美过程。结果表明，有吸引力的DPTD比没有吸引力的DPTD吸引了更多的注视次数和更长的第二注视时间。观看有吸引力的DPTD时，受试者的瞳孔尺寸明显小于不吸引人的DPTD。此外，有吸引力的DPTD引起的P300振幅比不吸引人的更大。N2在顶叶和枕叶区域被强烈激活，而P300在前额叶到顶叶区域被强烈激活。同时，这项研究发现，在人们的审美欣赏过程中，有吸引力的DPTD会使人们具有愉悦的主观感觉。本研究采用ERP与眼动追踪相结合的方法，为指导现代唐式产品的设计提供了新的方法和设计思路。

更新日期：2020-08-18

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