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Analysis of the island tourism environment based on tourists' perception—A case study of Koh Lan, Thailand
Ocean & Coastal Management ( IF 4.6 ) Pub Date : 2020-11-01 , DOI: 10.1016/j.ocecoaman.2020.105326
Zhiwei Zhang , Sakanan Plathong , Yonggen Sun , Zhen Guo , Tanet Munnoy , Linna Ma , Chanokphon Jantharakhantee , Laongdao Tanboot

Abstract Island tourism is an important part of marine tourism and has developed into an important part of international tourism consumption. The island tourism environment is the foundation for the sustainable development of island tourism. This paper takes Koh Lan as the research area to conduct a questionnaire survey among international tourists to understand their perception of the tourism environment of the island based on descriptive analysis and cross-analysis. The results show that tourists in the tourism environment of the island have obvious behavioral characteristics. 66.7% of the tourists are interested in the island through friends and networks; 76.9% of them travel together with their families and friends more than once; more than 56% of them stay for one day causing the low willingness of these tourists; the homestay is the favorite accommodation option for those who choose to stay; 51.5% of tourists choose to eat at the hotel, and 92.7% of visitors spend less than US $500; 24.2% of the time is used to visit Tawaen Beach, which is the most popular tourist attraction on the island; visitors of different ages and genders have different preferences when choosing travel activities; beach leisure is a favorite activity for tourists. The study evaluates tourists' satisfaction with the tourism environment of the island. More than 90% of the tourists expressed satisfaction with the experience of visiting the island. This evaluation reflects the deficiencies and directions for improvement of the tourism environment of the island and provides inspiration for the development of international island tourism.

中文翻译:

基于游客感知的海岛旅游环境分析——以泰国Koh Lan为例

摘要 海岛旅游是海洋旅游的重要组成部分,已发展成为国际旅游消费的重要组成部分。海岛旅游环境是海岛旅游可持续发展的基础。本文以阁兰岛为研究区域,在描述性分析和交叉分析的基础上,对国际游客进行问卷调查,了解他们对岛屿旅游环境的感知。结果表明,海岛旅游环境中的游客具有明显的行为特征。66.7%的游客通过朋友和网络对岛屿感兴趣;76.9% 的人不止一次与家人和朋友一起旅行;超过56%的游客停留1天,导致游客意愿低;寄宿家庭是选择留下来的人最喜欢的住宿选择;51.5%的游客选择在酒店用餐,92.7%的游客消费低于500美元;24.2%的时间用于游览岛上最受欢迎的旅游景点Tawaen海滩;不同年龄和性别的游客在选择旅游活动时有不同的偏好;海滩休闲是游客最喜欢的活动。该研究评估了游客对岛上旅游环境的满意度。超过90%的游客对岛上的游览体验表示满意。本次评价反映了海岛旅游环境改善的不足和方向,为国际海岛旅游的发展提供了启示。
更新日期:2020-11-01
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