We present evidence in 9 studies (n = 2,625) for the Streaking Star Effect-people's greater desire to see runs of successful performance by individuals continue more than identical runs of success by groups. We find this bias in an obscure Italian sport (Study 1), a British trivia competition (Study 2), and a tennis competition in which the number of individual versus team competitors is held constant (Study 3). This effect appears to result from individual streaks of success inspiring more awe than group streaks-and that people enjoying being awe-inspired. In Studies 4 and 5, we found that the experience of awe inspired by an individual streak drives the effect, a result that is itself driven by the greater dispositional attributions people make for the success of individuals as opposed to groups (Study 6). We demonstrate in Studies 7a and 7b that this effect is not an artifact of identifiability. Finally, Study 8 illustrates how the Streaking Star Effect impacts people's beliefs about the appropriate market share for companies run by a successful individual versus a successful management team. We close by discussing implications of this effect for consumer behavior, and for how people react to economic inequality reflected in the success of individuals versus groups. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

中文翻译：

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奔跑的明星效应：为什么人们希望个人表现出色而不是团队表现相同。

我们在9项研究（n = 2,625）中提供了“斑纹之星效应”的证据，即人们更希望看到个人成功运行的结果比群体相同成功的结果更多。我们在一种晦涩的意大利运动（研究1），英国琐事比赛（研究2）和网球比赛中发现这种偏见（个人与团体比赛的人数保持不变）（研究3）。这种效果似乎是由于个人的成功条纹比团队条纹激发了更多的敬畏感，人们享受了敬畏感。在研究4和研究5中，我们发现个人连胜所激发的敬畏体验驱动了这种效应，其结果本身是由人们为个人而不是群体的成功所做出的更大的性格归因所驱动的（研究6）。我们在研究7a和7b中证明，这种影响不是可识别性的产物。最后，研究8说明了“裸奔星效应”如何影响人们对成功个人与成功管理团队所经营的公司适当的市场份额的信念。在本文结尾处，我们将讨论这种影响对消费者行为的影响，以及人们对个体与群体的成功所反映的经济不平等的反应方式。（PsycInfo数据库记录（c）2020 APA，保留所有权利）。在本文结尾处，我们将讨论这种影响对消费者行为的影响，以及人们对个体与群体的成功所反映的经济不平等的反应方式。（PsycInfo数据库记录（c）2020 APA，保留所有权利）。在本文结尾处，我们将讨论这种影响对消费者行为的影响，以及人们对个体与群体的成功所反映的经济不平等的反应方式。（PsycInfo数据库记录（c）2020 APA，保留所有权利）。