Social media usage and individuals' intentions toward adopting Bitcoin: The role of the theory of planned behavior and perceived risk,International Journal of Communication Systems

当前位置： X-MOL 学术 › Int. J. Commun. Syst. › 论文详情

Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)

Social media usage and individuals' intentions toward adopting Bitcoin: The role of the theory of planned behavior and perceived risk
International Journal of Communication Systems ( IF 2.1 ) Pub Date : 2020-08-16 , DOI: 10.1002/dac.4590
Muhammad Khalid Anser ₁ , Ghulam Hussain Khan Zaigham ₂ , Muhammad Imran Rasheed ₃ , Abdul Hameed Pitafi ₄ , Jawad Iqbal ₃ , Adeel Luqman ₅

Affiliation

Despite the increasing popularity and recognition of cryptocurrencies, little is known about the contextual and psychological variables that predict the behavioral intentions of individuals toward adopting a cryptocurrency such as Bitcoin. Utilizing the extended theory of planned behavior (TPB), authors have developed and tested a theoretical model to investigate the relationship between the usage of social media and the intentions of individuals toward adopting Bitcoin. We empirically tested our conceptualized research model using the primary data collected from 443 respondents through a survey conducted in China. Results have shown that the usage of social media is positively associated with users' intentions toward adopting Bitcoin through their attitudes, subjective norms, and perceived behavioral control. Individuals' intentions are subsequently associated with their actual behavior toward the adoption of Bitcoin, while we found perceived risk associated with Bitcoin as a moderator on the relationship between the intentions of individuals and their actual behavior. This study extended the TPB in understanding various psychological and contextual factors that predict the adoption of Bitcoin. Moreover, important theoretical and practical implications, as well as the limitations of the study, are discussed.

更新日期：2020-10-16

点击分享查看原文

点击收藏

阅读更多本刊最新论文本刊介绍/投稿指南

全部期刊列表>>