As a novel biobased compound material, Wood-Plastic Composites (WPC) has a high substitution potential for pure plastics. Although consumer attitudes towards biobased packaging and products have been measured in many cases to date, they have hardly been associated with WPC. This study was the first to survey the willingness-to-pay and factors influencing the purchase of WPCs in comparison to cardboard, PET and aluminium-based packaging materials. A convenience and a shopping good were used as test objects. It was shown that WPC achieved significantly higher prices in both categories. For the convenience product, rather young consumers and singles were found to be more prepared to accept higher prices in connection with WPC. For the shopping good, the target group was older and lived in families. In both products, PET scored worst, while aluminium was more accepted in higher-priced goods. As far as the level of knowledge about the new WPC material is concerned, the respondents correctly assessed the carbon footprint and food safety except for the material weight. The results support future product developments with WPC.

作为一种新型的生物基复合材料，木塑复合材料（WPC）具有较高的替代纯塑料的潜力。尽管到目前为止，在许多情况下都已经衡量了消费者对生物基包装和产品的态度，但是它们几乎与WPC无关。这项研究是第一个调查支付意愿和与纸板，PET和铝基包装材料相比影响WPC购买的因素。便利和购物商品被用作测试对象。结果表明，WPC在这两个类别中的价格均显着提高。对于便利产品，发现年轻消费者和单身人士更愿意接受与WPC有关的更高价格。为了购物，目标人群年龄较大，居住在家庭中。在这两种产品中，PET得分最差，而铝在高价商品中更受欢迎。就有关新的WPC材料的知识水平而言，受访者正确评估了碳足迹和食品安全性（材料重量除外）。结果支持WPC未来的产品开发。