This study analyzes the predictors of media use for information about science and research by drawing on the theory of planned behavior and audience orientations. It uses data from a representative survey in Switzerland. We find that both audience orientations and motivations explained the use of media to access science information. People with positive attitudes toward science were more likely to use all kinds of media to access information about science. Positive evaluations of mass media coverage predicted print media and website, television and radio use positively but social media use negatively. Thus, social media could be a way to reach people who do not appreciate the coverage of the traditional mass media as much as others but who are still positive toward science. However, people who use social media may possess lesser knowledge to assess to what extent such science information is trustworthy and correct.

中文翻译：

---

是什么推动了科学媒体的使用？数字信息环境中有关科学和研究信息的媒体使用预测因子。

本研究利用计划行为和受众导向理论，分析了媒体使用科学和研究信息的预测因素。它使用来自瑞士代表性调查的数据。我们发现受众取向和动机都解释了使用媒体获取科学信息的原因。对科学持积极态度的人更有可能使用各种媒体来获取有关科学的信息。对大众媒体报道的正面评价预测了印刷媒体和网站、电视和广播的正面使用，但社交媒体的使用负面。因此，社交媒体可以成为一种接触那些不像其他人那样欣赏传统大众媒体的报道但仍然对科学持积极态度的人的方式。然而，