New Product Development has gotten significant for supportability in the present advanced and aggressive market. It is a critical factor in an organization’s success. A firm may encounter a situation where in a number of feasible alternatives are available and they would like to invest in all these available alternatives. In this situation, obstruction comes in apportioning assets to various new item on premise of item esteem, venture hazard and business system. New item portfolio allotment includes designating constrained arrangement of assets to extend with the end goal that equalization is built up as far as hazard, worth and business system arrangement. This paper deals with new product portfolio allocation in a pharmaceutical healthcare industry involved in manufacturing of various types of X-ray machines. The aim was to evaluate the available alternatives for resource allocation. Various decision makers were included having an equivalent state in basic leadership process. Information was taken in semantic structure from the partners and changed over into quantitative structure. Multi-Attribute Decision Making (MADM) is one such method which can solve this problem. To approve the outcome, Fuzzy-TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) and (COPRAS) complex proportional assessment Grey strategy were utilized. The strategy includes getting the weightages for criteria, trailed by elective rating against every model from the leaders in an etymological structure. Fuzzy scale and Grey numbers were utilized to change over the phonetic information into quantitative structure. The methods were applied and the results were validated. Sensitivity examination was done to check the legitimacy of the outcome.

新产品开发对于在当前先进且激进的市场中的可支持性具有重要意义。这是组织成功的关键因素。一个公司可能遇到一种情况，其中有许多可行的替代方案可供选择，而他们想投资于所有这些可用的替代方案。在这种情况下，在项目尊重，风险危害和业务系统的前提下，阻碍将资产分配给各种新项目。新的项目投资组合分配包括指定资产的受约束安排，以达到在风险，价值和业务系统安排方面建立均衡的最终目标。本文涉及在涉及各种X射线机制造的制药医疗行业中的新产品组合分配。目的是评估资源分配的可用替代方案。在基本领导过程中，各种决策者的状态都相同。信息是从合作伙伴那里获取的语义结构，然后转换为定量结构。多属性决策（MADM）是可以解决此问题的一种方法。为了批准结果，使用了Fuzzy-TOPSIS（与理想解相似的优先顺序技术）和（COPRAS）复杂比例评估灰色策略。该策略包括获取标准的权重，然后根据词源结构中的领导者对每种模型进行选择性评分。利用模糊标度和格雷数将语音信息转换为定量结构。应用了该方法并验证了结果。进行敏感性检查以检查结果的合法性。