This study aims to identify and evaluate packaging elements in the food industry, taking into account various business areas/disciplines. The research was conducted with a sample of 1219 customers. An initial pool of 43 packaging items was developed, aiming to examine the elements that have a relationship with consumer behavior in buying food products. Exploratory factor analysis (EFA) was conducted on a random split-half sample of the data to examine the factor structure of these elements in the general population. Confirmatory factor analysis (CFA) was conducted in the holdout sample. The EFA of the packaging items resulted in seven factors: (1) Informational content, (2) Content protection and recognition, (3) Smart functioning, (4) Geometry, (5) Environmental friendliness (6) Endurance, and (7) Coloration. The CFA in the holdout sample supported this factor structure. The findings are informed by the consumer attitudes and predispositions towards packaging, thus having useful managerial applications.

中文翻译：

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从消费者的角度调查食品包装元素。

这项研究旨在识别和评估食品行业中的包装元素，同时考虑到各种业务领域/学科。这项研究是针对1219位客户进行的。开发了最初的43种包装产品库，旨在检查与购买食品中的消费者行为有关的要素。探索性因素分析（EFA）对数据进行了随机的一半分割，以检查这些元素在一般人群中的因子结构。在保留样品中进行了验证性因素分析（CFA）。包装物品的EFA产生七个因素：（1）信息含量，（2）内容保护和识别，（3）智能功能，（4）几何形状，（5）环境友好性（6）耐久性和（7）着色。保留样本中的CFA支持此因子结构。消费者对包装的态度和倾向表明了这一发现，因此具有有用的管理应用程序。