Abstract

This paper aims to present a competitiveness scale, outlining the variables that influence competitiveness in small and medium-sized enterprises (SMEs) in Southern Brazil. Using survey data from 72 industrial SME managers, the Multi-Attribute Utility Theory (MAUT) was applied to a model to measure Brazilian SMEs’ competitiveness rates. The variables that influence their competitiveness were identified and structured in a decision tree with three levels: key performance indicators (KPIs), critical success factors (CSFs), and fundamental points of view (FPVs). It was possible to identify the KPIs, CSFs, and FPVs that are more important for SMEs’ competitiveness and measure their competitiveness rates. The managerial decision-making processes in SMEs can be defined following the competitiveness standards in this research.

摘要

本文旨在提出一个竞争力量表，概述影响巴西南部中小企业 (SME) 竞争力的变量。使用来自 72 名工业中小企业经理的调查数据，将多属性效用理论 (MAUT) 应用于衡量巴西中小企业竞争力率的模型。影响其竞争力的变量在决策树中被识别和构建，分为三个层次：关键绩效指标 (KPI)、关键成功因素 (CSF) 和基本观点 (FPV)。可以确定对中小企业的竞争力更重要的 KPI、CSF 和 FPV 并衡量其竞争力率。中小企业的管理决策过程可以按照本研究中的竞争力标准进行定义。