Prior research indicates that solutions accompanied by an Aha! experience are remembered better than those missing this feeling of epiphany. The question for the present studies was whether this insight memory advantage for problem solutions is modulated by the affective component of insight (the strong feelings that typically accompany the Aha! experience), or by the cognitive component (the restructuring or representational change that occurs during insightful problem solving). In both studies, participants viewed a set of magic trick videos to generate solutions for how each trick was done, and memory for the generated solutions was tested after a week delay. They also indicated the extent to which they experienced an Aha! moment at solution along with other perceptions of their experience. In the second study, they additionally rated the relevance of five action verbs for each trick (including one that implied the correct solution) multiple times during solution as a measure of restructuring the problem representation. The explanation for the insight memory advantage that was best supported by the results is that it is the joint consequence of finding correct solutions, the subjective feeling that one has found a correct solution (certainty), and experiencing an emotional pleasurable reaction during the problem solving process that all contribute to better memory for the solution. However, it did not seem to rely on having reached the solution via a sudden restructuring process.

先前的研究表明，解决方案伴随着Aha !！与那些缺少这种顿悟感的人相比，人们会更好地记住经历。本研究的问题是这种洞察力记忆优势是否解决问题的方法是由洞察力的情感成分（通常伴随Aha！体验的强烈感觉）或认知成分（在有洞察力的问题解决过程中发生的结构性变化或代表性变化）调节的。在两项研究中，参与者观看了一组魔术技巧视频，以生成解决方案，以解决每个技巧的问题，并在一周的延迟后测试了所产生解决方案的内存。他们还指出他们经历了Aha！的程度！在解决问题的时刻以及对他们的经历的其他看法。在第二项研究中，他们还对解决方案期间每个技巧（包括暗示正确解决方案的一个）的五个动作动词的相关性进行了多次评估，以作为重组问题表示的一种方法。的解释结果最好地支持了洞察力记忆的优势，这是以下共同结果：找到正确的解决方案，主观感觉找到了正确的解决方案（确定性），并且在解决问题的过程中经历了愉悦的情绪反应，这一切都有助于以更好地存储解决方案。但是，它似乎并不依赖于通过突然的重组过程达成解决方案。