Farmers’ willingness to prevent pollution is a fundamental factor in taking measures to improve the operation and management of smallholder livestock and poultry breeding (LPB) in coastal areas. Multi-dimensional measurement and attribution of farmers’ willingness will play a key role in promoting the sustainable development of LPB and related policy-making. In this study, a total of 121 survey questionnaires of the LPB farmers in coastal areas were distributed and collected. Additionally, a structural equation model was adopted to analyse the driving factors and causal mechanism of farmers’ willingness to prevent LPB pollution. The results showed that: (1) individual characteristics, environmental risk perception, health risk perception and government policy perception overall have significant and positive influences on farmers’ willingness; (2) health risk perception is over the economic factors, being the most important factor influencing the level of farmers’ willingness to prevent LPB pollution overall: it will be increased by 0.46% if health risk perception is increased by 1%; (3) two main causal paths influencing farmers’ willingness have been determined: (1) the perception of farmers’ changes in own body health and daily life caused by the LPB → health risk perception → farmers’ willingness to prevent the LPB pollution; (2) the perception of water pollution caused by the LPB → environmental risk perception → health risk perception → farmers’ willingness to prevent the LPB pollution. Therefore, acquisition of health and environmental knowledge via social training plays a dominant role in rising the LPB farmers’ willingness.

中文翻译：

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沿海地区畜禽养殖污染农户防治意愿归因及因果机制

农民预防污染的意愿是采取措施改善沿海地区小规模畜禽养殖（LPB）经营管理的根本因素。农户意愿的多维度测度和归因对促进LPB可持续发展及相关政策制定具有关键作用。本次研究共发放和收集了沿海地区LPB农户的调查问卷121份。此外，采用结构方程模型分析了农户LPB污染防治意愿的驱动因素和因果机制。结果表明：（1）个体特征、环境风险感知、健康风险感知和政府政策感知总体上对农民意愿有显着正向影响；(2)健康风险感知高于经济因素，是影响农户整体防治LPB污染意愿水平的最重要因素：健康风险感知每提高1%，将提高0.46%；（3）确定了影响农民意愿的两条主要因果路径：（1）农民对LPB引起的自身身体健康和日常生活变化的感知→健康风险感知→农民预防LPB污染的意愿；(2)LPB造成的水污染感知→环境风险感知→健康风险感知→农民防止LPB污染的意愿。因此，通过社会培训获得健康和环境知识对提高LPB农民的意愿起着主导作用。是影响农民整体防治LPB污染意愿水平的最重要因素：健康风险感知每提高1%，意愿提高0.46%；（3）确定了影响农民意愿的两条主要因果路径：（1）农民对LPB引起的自身身体健康和日常生活变化的感知→健康风险感知→农民预防LPB污染的意愿；(2)LPB造成的水污染感知→环境风险感知→健康风险感知→农民防止LPB污染的意愿。因此，通过社会培训获得健康和环境知识对提高LPB农民的意愿起着主导作用。是影响农民整体防治LPB污染意愿水平的最重要因素：健康风险感知每提高1%，意愿提高0.46%；（3）确定了影响农民意愿的两条主要因果路径：（1）农民对LPB引起的自身身体健康和日常生活变化的感知→健康风险感知→农民预防LPB污染的意愿；(2)LPB造成的水污染感知→环境风险感知→健康风险感知→农民防止LPB污染的意愿。因此，通过社会培训获得健康和环境知识对提高LPB农民的意愿起着主导作用。健康风险感知增加1%，则增加0.46%；（3）确定了影响农民意愿的两条主要因果路径：（1）农民对LPB引起的自身身体健康和日常生活变化的感知→健康风险感知→农民预防LPB污染的意愿；(2)LPB造成的水污染感知→环境风险感知→健康风险感知→农民防止LPB污染的意愿。因此，通过社会培训获得健康和环境知识对提高LPB农民的意愿起着主导作用。健康风险感知增加1%，则增加0.46%；（3）确定了影响农民意愿的两条主要因果路径：（1）农民对LPB引起的自身身体健康和日常生活变化的感知→健康风险感知→农民预防LPB污染的意愿；(2)LPB造成的水污染感知→环境风险感知→健康风险感知→农民防止LPB污染的意愿。因此，通过社会培训获得健康和环境知识对提高LPB农民的意愿起着主导作用。（1）农民对LPB引起的自身身体健康和日常生活变化的感知→健康风险感知→农民预防LPB污染的意愿；(2)LPB造成的水污染感知→环境风险感知→健康风险感知→农民防止LPB污染的意愿。因此，通过社会培训获得健康和环境知识对提高LPB农民的意愿起着主导作用。（1）农民对LPB引起的自身身体健康和日常生活变化的感知→健康风险感知→农民预防LPB污染的意愿；(2)LPB造成的水污染感知→环境风险感知→健康风险感知→农民防止LPB污染的意愿。因此，通过社会培训获得健康和环境知识对提高LPB农民的意愿起着主导作用。