The marketplace for mobile payments services is an arena of intense competition among many multinational and national players. The attractiveness of this marketplace to the providing brands takes in the fact that this provision is a gateway to other fintech services and markets. Thus branding is vital to a lasting embedding and continuing success. The authors of the opening paper of this International Journal of Electronic Commerce issue examine the effects of cross-side network effects on brand equity and consumer loyalty in the mobile payments marketplace. Xiang Gong, Christy M.K. Cheung, Kem Z.K. Zhang, Chongyang Chen, and Matthew K.O. Lee develop a multilevel characterization of the supplyside components leading to the cross-side network effects in the present context. They proceed to examine empirically the impact of these complementary components on brand equity and consumer loyalty as the demand-side effects. A nuanced treatment of the three aspects of consumer loyalty is offered. The paper both expands our understanding of the contextualized cross-side network effects and helps in strategic action in an increasingly vital marketplace. Human–computer negotiation (HCN) has been underplayed both in research and practice of e-commerce. The human negotiators can act in their own behalf or on behalf of organizations. With the complexities of the “human element,” HCN is far more difficult to realize than the computer-to-computer negotiation, the future of which is expected to be bright as more advanced blockchain applications come on stream. Therefore, the next paper’s contribution is important not only by offering a tested design of a software agent for HCN but also by furthering the agenda of automating the dynamics of the human–computer interaction in e-commerce transactions. Mukun Cao, Qing Hu, Melody Y. Kiang, and Hong Hong follow the precepts of design science and demonstrate the effectiveness of an automated agent that can dynamically select from an assortment of four negotiation strategies. In the experiments run by the authors, their agent outperforms the benchmark single-strategy models with respect to the settlement ratio and joint negotiation outcomes. Shopping online, consumers generally encounter numerous websites to buy from. How to choose? Various attributes of the website, such as trust-enhancing labels, should play a role. They do not if they will not be noticed. The sellers may attempt to differentiate themselves by offering superior delivery terms or return benefits. This will be in vain if not easily seen by the website visitor. Leonard Maaya, Michel Meulders, and Martina Vandebroek deploy the attribute nonattendance approach to study empirically the effects of providing the holistic website information in an accessible format. The authors model the potential switching behavior of consumers in a novel fashion that renders a more nuanced understanding of the better information provision by the websites to the consumers of different characteristics. We should always remember that the domain of e-commerce includes prominently the intraorganizational subdomain. Here, Yuan Sun, Lixia Wu, Rui Chen, Kuikui Lin, and Rong-An Shang empirically study the impact of the use of enterprise social software on the improvisation ability of the teams that deploy these platforms, such as Slack or Jive. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE 2020, VOL. 24, NO. 3, 277–278 https://doi.org/10.1080/10864415.2020.1767425

中文翻译：

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编者介绍

移动支付服务市场是许多跨国和国内参与者之间激烈竞争的舞台。该市场对提供品牌的吸引力在于，该条款是通往其他金融科技服务和市场的门户。因此，品牌塑造对于持久嵌入和持续成功至关重要。本期《国际电子商务杂志》开篇论文的作者研究了跨侧网络效应对移动支付市场中品牌资产和消费者忠诚度的影响。向贡、Christy MK Cheung、Kem ZK Zhang、Chongyang Chen 和 Matthew KO Lee 开发了在当前背景下导致跨侧网络效应的供应侧组件的多层次特征。他们继续实证研究这些互补成分对品牌资产和消费者忠诚度的影响，作为需求方的影响。对消费者忠诚度的三个方面进行了细致入微的处理。这篇论文既扩展了我们对情境化跨端网络效应的理解，又有助于在日益重要的市场中采取战略行动。人机谈判（HCN）在电子商务的研究和实践中都被低估了。人类谈判者可以代表他们自己或代表组织行事。由于“人为因素”的复杂性，HCN 远比计算机对计算机的谈判更难实现，随着更先进的区块链应用的上线，其未来可期。所以，下一篇论文的贡献很重要，不仅通过为 HCN 提供经过测试的软件代理设计，而且通过进一步推进电子商务交易中人机交互动态自动化的议程。Mukun Cao、Qing Hu、Melody Y. Kiang 和 Hong Hong 遵循设计科学的原则，并展示了可以从四种谈判策略的分类中动态选择的自动化代理的有效性。在作者进行的实验中，他们的代理在结算比率和联合谈判结果方面优于基准单一策略模型。网上购物，消费者通常会遇到众多的网站进行购买。如何选择？网站的各种属性，例如增强信任的标签，都应该发挥作用。如果他们不会被注意到，他们就不会。卖家可能会尝试通过提供优越的交货条件或退货福利来区分自己。如果网站访问者不容易看到，这将是徒劳的。Leonard Maaya、Michel Meulders 和 Martina Vandebroek 部署了属性缺席方法，以实证研究以可访问格式提供整体网站信息的效果。作者以一种新颖的方式对消费者的潜在转换行为进行建模，从而更细致地理解网站为不同特征的消费者提供更好的信息。我们应该永远记住，电子商务领域主要包括组织内子领域。在这里，孙媛、吴丽霞、陈瑞、林奎奎，尚荣安实证研究了企业社交软件的使用对部署这些平台（如 Slack 或 Jive）的团队的即兴创作能力的影响。2020 年国际电子商务杂志，第一卷 24，没有。3、277–278 https://doi.org/10.1080/10864415.2020.1767425