Abstract Increasing attention has been paid to the potential for demand-side policies to stimulate use of broadband networks. Such policies form part of the increasing digitalisation of the economy and wider society. This is an area where governments are also facing challenges in their efforts to maximise the efficiency and effectiveness of their policies. The paper sheds light on the impact that the transition towards digital has had on demand-side policies supporting the adoption of broadband and digital technologies by SMEs, and draws out the implications for policy, using a case study of Wales in the UK over a ten-year period. It shows that digitalisation has seen policy mechanisms and messages evolving as policy makers have created a more integrated and multi-channel approach to the delivery of advisory support to SMEs, but that the emergence of multiple types of actors (large digital platform businesses) and ongoing digitalisation are adding complexity to policies and their interaction with other forms of public and private business support.

中文翻译：

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数字化转型背景下的需求侧宽带政策：对威尔士中小企业数字咨询政策的考察

摘要 需求侧政策刺激宽带网络使用的潜力越来越受到关注。这些政策构成了经济和更广泛社会日益数字化的一部分。在这一领域，政府在努力最大限度地提高其政策的效率和有效性方面也面临着挑战。该论文阐明了向数字化转型对支持中小企业采用宽带和数字技术的需求方政策的影响，并利用对英国威尔士超过 10 年的案例研究得出了对政策的影响。 -年期间。它表明，随着政策制定者创建了一种更加综合和多渠道的方法来向中小企业提供咨询支持，数字化已经见证了政策机制和信息的演变，