The traditional education and teaching methods have limitations in professional talent training. With the rapid development of science and technology, the new media environment based on digital technology and featuring strong interactive communication and influence provides new ideas and paths for the cultivation of artistic design talents in colleges and universities. This study puts forward the innovation of the new media interactive teaching concept and mode in the process of training innovation in practice, through the analysis of the new media environment education in colleges and universities teaching use present situation and problem of university art and design professional talent training, the use of new media interactive and immediacy, mass and participatory, multimedia and hypertext, individual and social characteristics, puts forward the innovation of the new media interactive teaching concept and mode in the process of training innovation in practice. This research plays an important role in promoting the quality of art and design talents training in colleges and universities.

传统的教育和教学方法在专业人才培养方面存在局限性。随着科学技术的飞速发展，基于数字技术，互动交流和影响力强的新型媒体环境为高校艺术设计人才的培养提供了新思路和新途径。通过对高校新媒体环境教育教学使用现状和大学艺术设计专业人才问题的分析，提出了在实践中培养创新过程中新媒体互动教学理念和模式的创新。培训，互动性和即时性的新媒体的使用，大众和参与性，多媒体和超文本的使用，个人和社会特征，在实践中培养创新过程中，提出了新媒体互动教学的理念和方式的创新。这项研究对于提高高校艺术与设计人才的培养质量具有重要作用。