How do new ideas spread in social groups? We apply the framework of cultural evolution theory to examine what drives change in perinatal care norms among Himba women in the Kunene region of Namibia. Access to formal medical care is on the rise in this region, and medical workers regularly visit communities to promote WHO-recommended perinatal care practices. This study investigates how various forms of social transmission affect women’s uptake of medical recommendations concerning perinatal care.

中文翻译：

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采用外群体规范为纳米比亚农村妇女围产期护理实践中的社会传播提供了证据

新思想如何在社会群体中传播？我们应用文化进化理论的框架来研究是什么推动了纳米比亚库内内地区辛巴妇女围产期护理规范的变化。该地区获得正规医疗服务的机会正在增加，医务人员定期访问社区以推广世卫组织推荐的围产期保健做法。本研究调查了各种形式的社会传播如何影响妇女接受有关围产期保健的医疗建议。