ABSTRACT

This study examined why people voluntarily left social media and organised their reasons into perceptional typology. Additionally, it explored relationships among perceptional types, self-esteem, motivation, and personality traits. This study utilised Q methodology, a combination of qualitative and quantitative research methods that is ideal for analysing subjective elements like complex human perceptions or opinions in any situation. Fifty persons in their twenties who voluntarily closed or deactivated their social media account(s) for more than six months were recruited in Korea. Those who left social media of their own accord were sorted into four types. Significant differences in self-esteem and personality traits between cognitive types were also found. This study gave novel descriptive stories of those who quit social media, and categorised the opinions of those who voluntarily closed their accounts. This study extended previous research on social media fatigue and systematically analysed actual quitters’ perceptions based on ample discourse; it will theoretically contribute to the development of measuring scales and an understanding of the complexity of social media fatigue. For practical application, social media companies should pay a lot of attention to social media fatigue and quitters, come up with ways to minimise adverse effects and establish growth strategies.

摘要

这项研究调查了人们自愿离开社交媒体的原因，并将他们的理由组织成感知类型。此外，它还探讨了感知类型、自尊、动机和人格特征之间的关系。本研究使用了 Q 方法，这是一种定性和定量研究方法的结合，非常适合分析主观因素，例如在任何情况下复杂的人类感知或意见。在韩国招募了 50 名 20 多岁、自愿关闭或停用其社交媒体帐户超过 6 个月的人。那些自愿离开社交媒体的人被分为四类。还发现认知类型之间的自尊和人格特征存在显着差异。这项研究为那些退出社交媒体的人提供了新颖的描述性故事，并对自愿关闭账户的人的意见进行分类。本研究扩展了以往关于社交媒体疲劳的研究，并基于充足的话语系统分析了实际戒烟者的看法；从理论上讲，它将有助于测量量表的发展和对社交媒体疲劳复杂性的理解。对于实际应用，社交媒体公司应该非常关注社交媒体的疲劳和退出者，想出将负面影响降到最低的方法，并建立增长战略。从理论上讲，它将有助于测量量表的发展和对社交媒体疲劳复杂性的理解。对于实际应用，社交媒体公司应该非常关注社交媒体的疲劳和退出者，想出将负面影响降到最低的方法，并建立增长战略。从理论上讲，它将有助于测量量表的发展和对社交媒体疲劳复杂性的理解。对于实际应用，社交媒体公司应该非常关注社交媒体的疲劳和退出者，想出将负面影响降到最低的方法，并建立增长战略。