Converting non-agricultural land to agricultural uses can result in trade-offs in ecosystem services. As provisioning services increase on new agricultural land, supporting, regulating, and cultural services may decrease. An improved understanding of how stakeholders value different land use types in terms of their perceived ecosystem services, as well as the relative visual appeal of different agricultural landscape features, could assist policymakers and land use planners in decision-making related to agricultural land use in New England, USA. We surveyed two survey samples in New Hampshire, food system stakeholders (e.g., farmers, public health professionals, and technical assistance providers) and the general population, to explore how perception of the visual appeal of specific farmland use types and importance of ecosystem services specifically related to agricultural land might differ between survey samples. Our objectives were to (1) explore how New Hampshire residents perceive the importance of seven ecosystem services, (2) evaluate how two groups of New Hampshire residents—the general public and those who indicated working with or in a food systems sector (food system stakeholders)—perceive these ecosystem services provided by specific agricultural landscapes and determine how those perceptions relate to the visual appeal of each landscape, and (3) assess how eight socio-economic factors may account for the differences between each survey sample in terms of their landscape perception and preference. Roughly 600 New Hampshire residents completed the survey, including 494 individuals from the public and 103 food system stakeholders. From a list of seven ecosystem services, clean water was ranked as the most important across both survey samples, with no significant difference between samples, while food production was ranked significantly higher by the food system stakeholders (p ≤ 0.001). Likewise, on a scale of most (4) to least (1) appealing, food system stakeholders ranked photorealistic visualizations of cropland higher than the public (p ≤ 0.001). Additionally, food system stakeholders ranked the appeal of forestland lower than the public (p = 0.007). Our findings suggest that there are differences in landscape preferences and perception of ecosystem service benefits between the general public and those who work with or in the food system. Future research is needed to determine how these differences in perception might affect land use planning and policymaking related to agricultural expansion and forestland preservation.

将非农业用地转变为农业用途可以导致生态系统服务之间的权衡。随着新农业用地上提供服务的增加，支持，调节和文化服务可能会减少。更好地了解利益相关者如何根据其感知的生态系统服务来评估不同土地利用类型，以及不同农业景观特征的相对视觉吸引力，可以帮助政策制定者和土地利用规划者制定新的农业土地利用相关的决策。美国英格兰。我们调查了新罕布什尔州，食品系统利益相关者（例如，农民，公共卫生专业人员和技术援助提供者）和总人口中的两个调查样本，探索在调查样本之间对特定农田使用类型的视觉吸引力的理解以及与农田特别相关的生态系统服务的重要性可能如何不同。我们的目标是（1）探索新罕布什尔州居民如何看待七种生态系统服务的重要性；（2）评估两组新罕布什尔州居民-公众和表示与食品系统部门合作或在食品系统部门工作的人利益相关者）-感知由特定农业景观提供的这些生态系统服务，并确定这些感知与每个景观的视觉吸引力之间的关系，以及（3）评估八个社会经济因素如何解释每个调查样本之间在其调查方面的差异景观感知和偏好。大约有600名新罕布什尔州居民完成了调查，包括来自公众的494个人和103个食品系统利益相关者。在七个生态系统服务的清单中，在两个调查样本中清洁水都被认为是最重要的，样本之间没有显着差异，而食品系统利益相关者对粮食产量的评价则高得多（p≤0.001）。同样，在最具吸引力的（4）至最低（1）的规模上，食品系统利益相关者对农田的真实感可视化效果的评价高于公众（p≤0.001）。此外，食品系统利益相关者对林地的吸引力排名低于公众（p = 0.007）。我们的研究结果表明，公众与从事粮食系统工作或从事粮食系统工作的人们在景观偏好和对生态系统服务收益的认识上存在差异。