ABSTRACT

Despite recent privacy scandals, the intensity with which individuals use Facebook has not declined. This indicates that individuals still place significant value on the psychosocial development afforded by using Facebook. As such, the objective of this study was to develop a research model to evaluate the influence of specific individual differences (gender and personality traits) on the intensity of Facebook use. Data was collected from 576 United States Facebook users and subsequently analysed using partial least squares (PLS) path modelling including multi-group analysis. Results indicate the existence of a significant positive relationship between the intensity of Facebook use and extraversion as well as agreeableness. The results further indicate that males high in extraversion use Facebook more intensively than females making them particularly vulnerable to the development of a Facebook dependency.

摘要

尽管最近发生了隐私丑闻，但个人使用 Facebook 的强度并没有下降。这表明个人仍然非常重视使用 Facebook 所带来的心理社会发展。因此，本研究的目的是开发一个研究模型来评估特定个体差异（性别和人格特征）对 Facebook 使用强度的影响。从 576 名美国 Facebook 用户收集数据，随后使用偏最小二乘 (PLS) 路径建模（包括多组分析）进行分析。结果表明，Facebook使用强度与外向性和宜人性之间存在显着的正相关关系。结果进一步表明，男性高外向者比女性更频繁地使用 Facebook，这使得她们特别容易受到 Facebook 依赖的影响。