Abstract Drawing upon interviews with representatives of all the major forestry organisations in Sweden, this paper explores how, in their sales and services, they work to overcome the growing distance between forest owners and forests. The results indicate that increasing distance to forest owners in terms of sales and services work is largely dealt with by reorganisation of the sales process. Through trust-building activities such as modifying office structure and local work processes, and use of new technologies such as personalised forest websites/apps, previously local trust-building processes are being deliberately digitized and implemented through new technology and, in some cases, offices in cities. However, the results also suggest that these processes potentially affect the way in which forest as a resource and a place is constructed and interacted with. For example, it can be treated as an object of desire that is produced and marketed; as a place of knowledge and expertise that produces specific social and sales relations; and as a place of production to legitimize modern industrial forestry. Through this, forest management is constructed as an economic or technical issue that can be managed at a distance from the property.

中文翻译：

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管理地点和距离：重组销售和工作关系以应对瑞典林业与城市化相关的挑战

摘要 本文通过对瑞典所有主要林业组织代表的采访，探讨他们如何在销售和服务中努力克服森林所有者与森林之间日益增长的距离。结果表明，在销售和服务工作方面与森林所有者的距离越来越大，主要是通过重组销售流程来解决的。通过修改办公室结构和本地工作流程等建立信任的活动，以及使用个性化森林网站/应用程序等新技术，以前的本地信任建立流程正通过新技术有意数字化并在某些情况下通过办公室实施在城市。然而，结果还表明，这些过程可能会影响作为资源和场所的森林的构建和互动方式。例如，它可以被视为一种生产和销售的欲望对象；作为产生特定社会和销售关系的知识和专业知识的地方；并作为使现代工业林业合法化的生产地。通过这种方式，森林管理被构建为一个经济或技术问题，可以在远离财产的地方进行管理。