Product management activities by operations, marketing, and finance functions have typically focused on the innovation, acquisition, growth, and management of product lines and products. The same is true when considering product management for green products. The latter stages of critical strategic decisions related to product deletion or discontinuation have received less emphasis. In this conceptual paper, the focus is on green product deletion implications for supply chain management and operations. Organisations may view green product deletion as evolving from a deep green to a paler shade of green in their product offerings. A proposed strategic framework pays particular attention to the implications of the green product deletion decision for supply chain processes and operational competencies. In this situation, lessened organisational greenness needs to be weighed against other organisational and operational competencies. The strategic and inter-organisational relationships associated with this decision help set the stage for future research on this critical, yet neglected, organisational and operational supply chain issue.

中文翻译：

---

淡绿色：绿色产品删除对供应链的影响

运营、营销和财务职能部门的产品管理活动通常侧重于产品线和产品的创新、收购、增长和管理。在考虑绿色产品的产品管理时也是如此。与产品删除或停产相关的关键战略决策的后期阶段较少受到重视。在这篇概念性论文中，重点是绿色产品删除对供应链管理和运营的影响。组织可能会将绿色产品删除视为在其产品中从深绿色演变为浅绿色。拟议的战略框架特别关注绿色产品删除决策对供应链流程和运营能力的影响。在这种情况下，需要根据其他组织和运营能力来权衡组织绿色化程度的降低。与此决定相关的战略和组织间关系有助于为未来对这一关键但被忽视的组织和运营供应链问题的研究奠定基础。