ABSTRACT

This paper sets supply chain buyback contract model with retailer's complete rationality and fairness concern respectively under stochastic demand, and uses Bayesian theorem to solve retailer's two-stage order decision under demand updating, so as to analyze the influence of retailer's fairness concern on the optimal order decision and the coordination of the buyback contract. The results show that the buyback contract can always coordinate the supply chain under the same condition; both the retailer's first order quantity and total order quantity decrease with wholesale price and increase with buyback price, but the retailer's fairness-concern behavior aggravates this trend.

摘要

本文建立了随机需求下零售商完全理性和公平关注的供应链回购契约模型，并利用贝叶斯定理求解需求更新下零售商的两阶段订单决策，从而分析了零售商公平关注对最优订单的影响。决定和回购合同的协调。结果表明，在相同条件下，回购合同始终可以协调供应链。零售商的首次订购数量和总订购数量都随着批发价格的减少而减少，并随着回购价格的增加而增加，但是零售商的公平关注行为加剧了这种趋势。