ABSTRACT

In recent years the range of channels for customers to acquire products has generally expanded. The Smart-X system plays an essential role in pricing strategies, as fairness concerns could impact the price significantly. When customers in the BM store have concerns, the firm is induced to lower product price in the store, resulting in total profit reduction. When customers do not have fairness concerns, it is always better for the firm to operate in dual channels. Additionally, we demonstrate that a range of service cost coefficients exist, and, within certain ranges, these may inhibit the firm from upgrading service levels.

中文翻译：

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服务行业客户表达公平顾虑时决定线上线下销售策略

摘要

近年来，客户获取产品的渠道范围普遍扩大。Smart-X 系统在定价策略中起着至关重要的作用，因为公平问题可能会显着影响价格。当 BM 商店的顾客有顾虑时，公司被诱导降低商店的产品价格，导致总利润减少。当客户不担心公平时，公司最好采用双渠道运营。此外，我们证明存在一系列服务成本系数，并且在某些范围内，这些可能会抑制公司升级服务水平。