Online health question‐and‐answer consultation with physicians is becoming a common phenomenon. However, it is unclear how users identify the most satisfying reply. Based on the dual‐process theory of knowledge adoption, we developed a conceptual model and empirical method to study which factors influence adoption of a reply. We extracted 6 variables for argument quality (Ease of understanding, Relevance, Completeness, Objectivity, Timeliness, Structure) and 4 for source credibility (Physician's online experience, Physician's offline expertise, Hospital location, Hospital level). The empirical results indicate that both central and peripheral routes affect user's adoption of a response. Physician's offline expertise negatively affects user's adoption decision, while physician's online experience positively affects it; this effect is positively moderated by user involvement.

中文翻译：

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在线健康社区中医生回复的用户采用：一项实证研究

在线咨询医生健康问答正成为一种普遍现象。然而，目前尚不清楚用户如何识别最满意的回复。基于知识采纳的双过程理论，我们开发了一个概念模型和实证方法来研究影响回复采纳的因素。我们提取了论证质量的 6 个变量（易于理解、相关性、完整性、客观性、及时性、结构）和 4 个来源可信度（医师的在线经验、医师的离线专业知识、医院位置、医院级别）。实证结果表明，中心路由和外围路由都会影响用户对响应的采用。医生的线下专业知识对用户的采用决策产生负面影响，而医生的在线体验对其产生积极影响；