Online configuration tool kits present attractive opportunities for creating customized offers. The purpose of this study is to analyze the relevance of both the TAM (Technology Acceptance Model) and the experiential learning theory to understand how configuration contributes to provide value for end users. The qualitative survey shows that the TAM needs to be adapted to the case of configurators by measuring both perceived usefulness (PU) of the configured product and PU and ease of use of the configurator itself. The study shows the relevance of experiential learning theory as an antecedent of the TAM. A model summarizing our observations is proposed and discussed.

中文翻译：

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客户在产品定制期间的学习过程：在线配置工具包的情况

在线配置工具包为创建定制报价提供了诱人的机会。这项研究的目的是分析TAM（技术接受模型）和体验式学习理论的相关性，以了解配置如何为最终用户提供价值。定性调查表明，TAM需要通过测量配置产品和PU的感知有用性（PU）和配置器本身的易用性来适应配置器的情况。研究表明，体验式学习理论是TAM的前身。提出并讨论了总结我们的观察结果的模型。