With the increase of users’ social connections on social network services, their social circles become more diverse, which make it difficult to maintain their ideal images and thus lead to their lurking behaviors. Based on the self-discrepancy theory, an integrated model was proposed to link role-related constructs to lurking intention. Results based on data from 641 WeChat users show that social interaction anxiety and disappointment positively influence lurking intention. Role conflict and role overload positively influence social interaction anxiety and disappointment. Moreover, role overload positively moderates the relationship between role conflict and disappointment. Lastly, study implications and conclusions are discussed.

随着用户在社交网络服务上的社交联系的增加，他们的社交圈变得越来越多样化，这使得难以维持他们的理想形象并因此导致他们的潜伏行为。基于自我差异理论，提出了一个集成模型，将与角色相关的构造与潜伏意图联系起来。根据641个微信用户的数据得出的结果表明，社交互动焦虑和失望情绪对潜伏意图产生积极影响。角色冲突和角色超负荷对社交互动的焦虑和失望产生积极影响。而且，角色超载积极地缓解了角色冲突与失望之间的关系。最后，讨论了研究意义和结论。