In recent years, a new kind of fundraising mode known as crowdfunding has gradually emerged. Because of the rapid spread of the internet, people can offer their creative ideas on a fundraising platform and attract mass backers to invest in their projects. Crowdfunding not only helps users to realize their dreams but also allows companies to carry out test marketing. Although crowdfunding brings huge opportunities, the success rate of fundraising plans remains low. In this study, we therefore propose a phase-based backer recommendation mechanism, which integrates information from crowdfunding and social networking platforms by analyzing the factors of social relationships, user preferences, and economic backgrounds, to help project creators to reach their fundraising goals at each stage. Our experimental results show that the proposed mechanism is effective in identifying appropriate backers with respect to the status of the project and significantly improves the success rates of crowdfunding. The proposed mechanism can provide greater business value and more opportunities to crowdfunding platforms and contribute to more successful fundraising plans.

近年来，一种称为众筹的新型筹资模式逐渐出现。由于互联网的迅速普及，人们可以在筹款平台上提供他们的创意，并吸引大量支持者投资他们的项目。众筹不仅可以帮助用户实现梦想，而且可以使公司进行测试营销。尽管众筹带来了巨大的机会，但是筹款计划的成功率仍然很低。因此，在本研究中，我们提出了一个基于阶段的支持者推荐机制，该机制通过分析社会关系，用户偏好和经济背景的因素，整合了众筹和社交网络平台的信息，以帮助项目创建者在各个方面实现其筹款目标。阶段。我们的实验结果表明，所提出的机制对于确定项目状态的合适支持者是有效的，并且可以显着提高众筹的成功率。拟议的机制可以为众筹平台提供更大的商业价值和更多机会，并有助于更成功的筹款计划。