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The Negative Effects of Institutional Logic Multiplicity on Service Platforms in Intermodal Mobility Ecosystems
Business & Information Systems Engineering ( IF 7.4 ) Pub Date : 2020-05-25 , DOI: 10.1007/s12599-020-00654-z
Thomas Schulz , Markus Böhm , Heiko Gewald , Zehra Celik , Helmut Krcmar

Digitalization is changing the mobility sector. Companies have developed entirely new mobility services, and mobility services with pre-digital roots, such as ride-sharing and public transport, have leveraged digitalization to become more convenient to use. Nevertheless, private car use remains the dominant mode of transport in most developed countries, leading to problems such as delays due to traffic congestion, insufficient parking spaces, as well as noise and air pollution. Emerging intermodal mobility ecosystems take advantage of digital advances in mobility services by providing individual, dynamic and context-aware combinations of different mobility services to simplify door-to-door mobility and contribute to the reduction of private car use. However, the service platforms are limited in terms of functional range, for example they may lack integrated ticketing and rely on static data, which makes intermodal mobility inconvenient. This article adopts the service-dominant logic perspective to analyze service ecosystems for intermodal mobility and their service provision. Drawing on traditional institutional literature, the authors question the assumption that service logic is dominant for all actors of a service ecosystem. By applying activity theory, the article illustrates how an institutional logic multiplicity among actors can negatively affect the functional range of service platforms. The results of a qualitative study in Germany show that, in particular, the state logic of some actors, which is characterized by the obligation to provide mobility, impairs the quality of service platforms in supporting citizens in intermodal mobility.

中文翻译:

多式联运生态系统中制度逻辑多样性对服务平台的负面影响

数字化正在改变移动领域。公司开发了全新的移动服务,而具有前数字化根源的移动服务,例如拼车和公共交通,利用数字化变得更加方便。尽管如此,私家车仍然是大多数发达国家的主要交通方式,导致交通拥堵延误、停车位不足以及噪音和空气污染等问题。新兴的多式联运生态系统通过提供不同移动服务的个性化、动态和情境感知组合来利用移动服务的数字化进步,以简化门到门的移动并有助于减少私家车的使用。然而,服务平台在功能范围方面受到限制,例如,他们可能缺乏综合票务并依赖静态数据,这使得多式联运交通不便。本文采用服务主导逻辑的视角来分析多式联运的服务生态系统及其服务提供。作者借鉴传​​统制度文献,质疑服务逻辑对服务生态系统的所有参与者都占主导地位的假设。通过应用活动理论,本文阐释了参与者之间的制度逻辑多样性如何对服务平台的功能范围产生负面影响。德国的一项定性研究结果表明,特别是一些行为体的国家逻辑,其特征是提供流动性的义务,损害了支持公民进行多式联运的服务平台的质量。
更新日期:2020-05-25
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