Emotions affect the choices and behaviors of consumers toward products. However, there have been limited studies discussing the emotions of pet owners and pets (as perceived by their owners). The objectives of this study were to generate emotions terminology from both pets and pet owners and to investigate body language and signs perceived by pet owners related to pet emotion. Two focus groups were conducted for dog owners and two for cat owners. The participants were asked to provide activities that they share with their pets. Next, the participants voted on two positive and two negative activities to serve as situational backgrounds for providing how they and their pets feel when sharing specific activities. Lists of 39 and 53 emotion terms were generated for dogs and cats, respectively. In addition, lists of 33 and 60 emotion terms were created for dog owners and cat owners, respectively. Examples of emotion terms for dogs included excited, happy, anxious, and embarrassed, and calm, happy, angry, and fearful for cats. Overall, this study provided a general view of emotions experienced by pet owners and their pets, which may be helpful for the pet food industry and related areas to understand the pet food consumers further.

中文翻译：

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生成消费者术语来描述宠物主人及其宠物的情绪

情绪会影响消费者对产品的选择和行为。但是，关于宠物主人和宠物（由其主人感知）的情绪的研究很少。这项研究的目的是从宠物和宠物主人身上产生情感术语，并调查宠物主人与宠物情绪有关的肢体语言和体征。为狗主人和猫主人举行了两个焦点小组会议。要求参与者提供与宠物共享的活动。接下来，参与者对两个积极和消极活动进行了投票，以作为情景背景，以提供他们和宠物在共享特定活动时的感受。分别为狗和猫生成了39个和53个情感术语的列表。此外，分别为狗主人和猫主人创建了33个和60个情感术语的列表。狗的情感术语包括对猫的兴奋，快乐，焦虑和尴尬，以及镇定，快乐，生气和恐惧。总体而言，本研究提供了宠物主人及其宠物所经历的情绪的一般视图，这可能有助于宠物食品行业和相关领域进一步了解宠物食品消费者。