A prevailing marketing tactic, called cause-related marketing (CRM), involves donating to a charity contingent on consumer purchases. Building on moral licensing theory, the current research identi...

中文翻译：

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参与原因相关营销减少亲环境行为

一种流行的营销策略，称为事业相关营销 (CRM)，涉及根据消费者的购买情况向慈善机构捐款。基于道德许可理论，当前的研究识别...