Purpose

This paper aims to increase corporate social responsibility (CSR), including business acting in an ethical and transparent way, through the prism of strategic conversation with applying the author’s convergent methodology that ensures the integrity, purposefulness and sustainability of development of corporations in the external environment.

Design/methodology/approach

The methodology is based on the integration of following approaches and methods: international CSR standards, strategic planning, networked virtual collaboration, group cognitive (conceptual) modelling, inverse problem-solving in topological spaces, categories theory, control thermodynamics, big data analysis for cognitive models verification and quantum semantic approach.

Findings

The convergent methodology helps to visualize the strategic situation in a corporation and gives more chances to get a clear feeling for every employee that his or her social responsibility helps to achieve not only his or her own goals but the goals of the company. This approach helps to accelerate the raising of the level of CSR.

Research limitations/implications

The strategic situation for raising the level of CSR has to be represented during strategic conversations. The strategic process should cover all the employees of the corporation. Groups can be hierarchically organized. The number of participants of one group can be about 35, and the duration of one conversation is up to 5 hours.

Practical implications

The convergent methodology was applied many times for creating a high-level CSR atmosphere by the collective building of companies’ strategies.

Social implications

The convergent approach provides proactive identification of adverse effects of the external environment on the level of CSR and prevention of such impacts. The approach also provides acceleration of corporate strategic planning, processes of network democracy and group decision-making processes.

Originality/value

The main developing problem, which is beyond the state of the art, is that the CSR situation cannot be described in a clear, logical and formalised way, and a traditional computer model cannot be created for this case with formalised approach. The proposed convergent methodology with cognitive modelling helps to do it.

中文翻译：

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聚合的社会责任是企业战略成功的关键

目的

本文旨在通过战略对话的角度，通过运用作者的趋同方法，确保企业在外部环境中的发展的完整性，目的性和可持续性，来提高企业社会责任（CSR），包括以道德和透明的方式开展业务。

设计/方法/方法

该方法基于以下方法和方法的集成：国际CSR标准，战略规划，网络虚拟协作，群体认知（概念）建模，拓扑空间中的逆问题解决方法，类别理论，控制热力学，用于认知的大数据分析模型验证和量子语义方法。

发现

融合的方法有助于可视化公司的战略状况，并给每个员工更多的机会，使他们清楚地意识到，他或她的社会责任不仅有助于实现他或她自己的目标，而且还有助于实现公司的目标。这种方法有助于加速企业社会责任水平的提高。

研究局限/意义

在战略对话中必须代表提高企业社会责任水平的战略形势。战略流程应覆盖公司的所有员工。可以按层次组织组。一组参与者的数量大约为35，并且一次对话的持续时间最多为5个小时。

实际影响

通过公司战略的共同构建，融合方法被多次用于创建高级别的CSR氛围。

社会影响

融合方法可主动识别外部环境对企业社会责任水平的不利影响并防止此类影响。该方法还加快了公司战略规划，网络民主进程和团体决策过程。

创意/价值

主要的发展问题超出了现有技术的水平，它是无法以清晰，逻辑和形式化的方式描述CSR情况，并且无法使用形式化的方法为这种情况创建传统的计算机模型。所提出的具有认知建模的融合方法有助于实现这一目标。