Purpose

This study aims to provide a time- and price-sensitive market strategy for merchants to handle the markdown price strategy. The market demand for perishable products is usually price – and quality (freshness) – sensitive. The proper handling of markdown-price strategies can help merchants enhance competitiveness and maximize operational performance.

Design/methodology/approach

A markdown strategy consisting of price and markdown time was developed to explore the properties of market strategies based on the dynamic quality evaluation. The strategy considers multiple price discounts and multiple markdown times. The optimal price decisions in each stage and the optimal markdown times were derived during the selling season.

Findings

The results showed the following. A retailer always raises the initial price if it wants to adopt multiple price-markdown strategies. A high initial price may lead to a high inventory at the early stage and bring the next price reduction in advance. Large price discounts can be used to reduce the inventory later. The higher the previous price, the shorter the interval between the next price reduction. The markdown strategies showed that the regular discount as a new business model is not the best pricing model for perishable products. A time- and price-sensitive strategy, however, can increase operational performance and provide new insights for perishable products.

Originality/value

The results showed the following. A retailer always raises the initial price if it wants to adopt multiple price-markdown strategies. A high initial price may lead to a high inventory at the early stage and bring the next price reduction in advance. Large price discounts can be used to reduce the inventory later. The higher the previous price, the shorter the interval between the next price reduction. The markdown strategies showed that the regular discount as a new business model is not the best pricing model for perishable products. A time- and price-sensitive strategy, however, can increase operational performance and provide new insights for perishable products.

中文翻译：

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基于动态质量评估的易腐产品的时间敏感降价策略

目的

这项研究旨在为商家提供一种对时间和价格敏感的市场策略，以处理降价促销策略。易腐产品的市场需求通常对价格和质量（新鲜度）敏感。降价策略的正确处理可以帮助商家增强竞争力并最大化运营绩效。

设计/方法/方法

开发了一种由价格和降价时间组成的降价策略，以基于动态质量评估来探索市场策略的属性。该策略考虑了多个价格折扣和多个降价时间。在销售季节中得出了每个阶段的最佳价格决策和最佳降价时间。

发现

结果显示如下。零售商如果要采用多种降价策略，总是会提高初始价格。较高的初始价格可能会导致早期的大量库存，并提前导致下一次降价。可以使用较大的价格折扣来减少以后的库存。前一个价格越高，下一个价格降低之间的间隔就越短。减价策略表明，定期折扣作为一种新的商业模式并不是易腐产品的最佳定价模式。但是，对时间和价格敏感的策略可以提高运营绩效，并为易腐烂的产品提供新的见解。

创意/价值

结果显示如下。零售商如果要采用多种降价策略，总是会提高初始价格。较高的初始价格可能会导致早期的大量库存，并提前导致下一次降价。可以使用较大的价格折扣来减少以后的库存。前一个价格越高，下一个价格降低之间的间隔就越短。减价策略表明，定期折扣作为一种新的商业模式并不是易腐产品的最佳定价模式。但是，对时间和价格敏感的策略可以提高运营绩效，并为易腐烂的产品提供新的见解。