Purpose

This paper aims to explore the sharing economy in Italy, focusing on key socioeconomic characteristics.

Design/methodology/approach

Adopting an exploratory approach, it analyzes the answers of a questionnaire, created using Google Forms and administered via social networks and e-mails. To analyze the answers statistical tests and descriptive statistics were used. The survey reveals potential behavioral factors, which influence the participation propensity to share economic practices.

Findings

Results exhibit that the age of the consumer is an impactful participating factor of sharing economy, and therefore, it seems to be a discriminant. On the contrary, gender and annual income are insignificant determinants.

Research limitations/implications

The sample is unbalanced, the majority of the answers were provided by young people.

Social implications

The paper can give a picture of the role and the importance of the sharing economy in Italy. Motivated by its global economic growth that could reach in 2025 the value of €570bn, it contextualizes what drives people to collaborate and share tangible and intangible assets.

Originality/value

It aims to discover how this digital trend shapes the social fabric of the global economy, providing a broader reflection in terms of future sustainability developments. Ongoing dynamic changes on digital consumer preferences toward sharing products and services provide valuable evidence on their future commercial behavior.

中文翻译：

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数字社会中的共享经济：意大利的青年消费者行为

目的

本文旨在探讨意大利的共享经济，重点是关键的社会经济特征。

设计/方法/方法

它采用探索性方法，分析了使用Google Forms创建并通过社交网络和电子邮件进行管理的问卷的答案。为了分析答案，使用了统计检验和描述性统计。该调查揭示了潜在的行为因素，这些因素会影响参与共享经济实践的倾向。

发现

结果表明，消费者的年龄是共享经济的重要参与因素，因此，它似乎是一个判别式。相反，性别和年收入是微不足道的决定因素。

研究局限/意义

样本不平衡，大部分答案是由年轻人提供的。

社会影响

本文可以提供意大利共享经济的作用和重要性的图片。受到其全球经济增长（可能在2025年达到5700亿欧元）的推动，它结合了促使人们进行协作并共享有形和无形资产的因素。

创意/价值

它旨在发现这种数字趋势如何塑造全球经济的社会结构，从而在未来可持续发展方面提供更广泛的反映。数字消费者对共享产品和服务的偏好的持续动态变化为他们未来的商业行为提供了宝贵的证据。